Acceptance of mobile ads among Android and iOS users in China in 2012

Acceptance of mobile ads among Android and iOS users in China in 2012

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Release date

February 2012

Region

China

Survey time period

2012

Supplementary notes

For this survey, more than 600 people owning a smartphone, were polled. 86 percent of them were aged 18 to 30. 55 percent of the surveyed were men, and 54 owned an Android smartphone.

Percentage points exceeding 100 percent are probably due to rounding.

The title of this report has been translated from Chinese.

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