Luxury brands with the highest ad spending in China 2011

Luxury brands with the highest ad spending in China in 2011

CharacteristicAd spendings in million yuan
Lancôme 2,783
Estée Lauder 2,702
SK-II 2,582
Moutai 1,945
Mercedes Benz 1,835
Audi 1,701
Wuliangye 1,401
Luzhou 1,274
BMW 1,230
Evergrande 1,203
Created with Highcharts 7.2.2Ad spendings in million yuan2,7832,7832,7022,7022,5822,5821,9451,9451,8351,8351,7011,7011,4011,4011,2741,2741,2301,2301,2031,203LancômeEstée LauderSK-IIMoutaiMercedes BenzAudiWuliangyeLuzhouBMWEvergrande
02004006008001,0001,2001,4001,6001,8002,0002,2002,4002,6002,8003,0003,200
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Release date

January 2012

Region

China

Survey time period

2011

Supplementary notes

Note: 1 yuan equals approx. 0.1 euros and 0.16 U.S. dollars.

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