The graph above depicts the results of a survey whose aim was to determine the financial impact of a paywall according to internet users. The survey revealed that 31 percent of the respondents stated they believed paywalls had no impact on their providers' finances.
How, do you think, does a paywall influence its provider?
Impact
Share of respondents
Not sure
32%
No impact
31%
Grows the topline but not the number of customers
21%
Contracts the topline and the number of customers
8%
Grows the topline and the number of customers
4%
Contracts the topline but not the number of customers
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DigiCareers. (April 26, 2012). How, do you think, does a paywall influence its provider? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/238795/financial-impact-of-paywalls-in-the-us/
DigiCareers. "How, do you think, does a paywall influence its provider?." Chart. April 26, 2012. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/238795/financial-impact-of-paywalls-in-the-us/
DigiCareers. (2012). How, do you think, does a paywall influence its provider?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/238795/financial-impact-of-paywalls-in-the-us/
DigiCareers. "How, Do You Think, Does a Paywall Influence Its Provider?." Statista, Statista Inc., 26 Apr 2012, https://www.statista.com/statistics/238795/financial-impact-of-paywalls-in-the-us/
DigiCareers, How, do you think, does a paywall influence its provider? Statista, https://www.statista.com/statistics/238795/financial-impact-of-paywalls-in-the-us/ (last visited August 24, 2024)
How, do you think, does a paywall influence its provider? [Graph], DigiCareers, April 26, 2012. [Online]. Available: https://www.statista.com/statistics/238795/financial-impact-of-paywalls-in-the-us/