Apple App Store paid app share by vertical 2018

Published by Laura Ceci, Aug 25, 2023
This statistic ranks the verticals with the highest share of paid apps in the Apple App Store as of June 2018. As of the measured period, only 2.84 percent of apps in the e-commerce vertical were paid apps.

Verticals with the highest share of paid apps in the Apple App Store as of June 2018

CharacteristicShare of available apps
E-commerce 2.84%
Business 5.37%
Food & Drink 6.58%
Social 7.75%
Lifestyle 9.29%
Games 17.81%
Health 18.02%
Entertainment 22.99%
Utilities 24.36%
Publications 26.94%
Educational 29.2%
Travel 30.15%
Other 82.28%
Showing entries 1 to 13 (13 entries in total)
Created with Highcharts 7.2.2Share of available apps2.84%2.84%5.37%5.37%6.58%6.58%7.75%7.75%9.29%9.29%17.81%17.81%18.02%18.02%22.99%22.99%24.36%24.36%26.94%26.94%29.2%29.2%30.15%30.15%82.28%82.28%E-commerceBusinessFood & DrinkSocialLifestyleGamesHealthEntertainmentUtilitiesPublicationsEducationalTravelOther
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%

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Release date

July 2018

Region

Worldwide

Survey time period

June 2018

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