South Korea: digital ad spend 2015-2020

Published by Statista Research Department, Oct 15, 2016
This statistic contains data on digital advertising expenditure in South Korea in 2015 with a forecast until 2020. The 2016 spending was estimated at 3.07 billion U.S. dollars and the source projected it would increase to 4.41 billion by 2020.

Digital advertising spending in South Korea from 2015 to 2020 (in billion U.S. dollars)

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Source

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Release date

October 2016

Region

South Korea

Survey time period

2015

Special properties

includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV

Supplementary notes

* Forecast.

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Overview

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Market segments

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Ad spend and ad spend waste

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Ad reach

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Consumer preferences

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