Change in ad spending in selected countries in Latin America 2024

Published by
J. G. Navarro,
Dec 10, 2024
According to the source's projections, advertising spending in Argentina will increase by nearly 68 percent in 2024, making it the fastest-growing ad market in Latin America, albeit mostly due to inflation. Uruguay and Mexico followed with estimated growth rates of around 12 and 11 percent, respectively.

Change in advertising spending in selected countries in Latin America in 2024

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Release date

December 2023

Region

LAC

Survey time period

2023

Special properties

forecasts

Supplementary notes

* The source adds that the increase in that market was mainly influenced by inflation. Click here for more information on Argentina's consumer price index (CPI).

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