Ad spend in Mexico 2021-2024

The source forecast that, in 2024, advertising revenues in Mexico will reach approximately 132.75 billion Mexican pesos, up from less than 120 billion pesos a year earlier – an annual growth of about 11 percent.

Brands and where to find them in Mexico

The Mexican market is home to multiple domestic and foreign brands. As of late 2023, Bimbo – a multinational food manufacturer – and Modelo – the brewery behind beer labels such as Corona – ranked among the most reputable brands in Mexico, followed Google. When offline, the Mexican consumer will most likely come across companies' names on TV and out-of-home (OOH) displays. Those were the traditional ad media with the highest reach in the North American country as of September 2023.

A place and a purpose for Mexican online ads

While TV sets and billboards dominate offline consumers' attention, video portals (such as YouTube) and social media were Mexico's leading digital ad touchpoints as of September 2023. Video streaming services rounded up the top three. Mexican internet users know what they expect from commercials and displays within those environments. According to the same study, almost half of consumers in Mexico did not mind online ads if they received free content in return. Furthermore, only 16 percent of respondents reported using ad blockers while browsing the internet.