Advertising spending in Brazil 2022-2026

The source forecast that, in 2025, advertising spending in Brazil will amount to approximately 17.4 billion U.S. dollars, up from an estimated 15.9 billion dollars in the previous year. The annual figure was predicted to continue rising, exceeding 19 billion dollars by 2026. For comparison, Latin America's ad spend was projected to reach 29.7 billion dollars by 2026.

A Latin American ad powerhouse

The hegemony of the Brazilian economy in the region is also reflected in this segment, as the Portuguese-speaking country singlehandedly attracted more than 40 cents out of every ad dollar invested in Latin America. According to late 2023 forecasts, Brazil would rank among Latin America's fastest-growing ad markets in 2024, with its expenditure increasing by an estimated 9.2 percent.

Brazilian advertising goes digital

Brazil ranked among the Latin American markets with the highest online ad spend per internet user in 2023, a list somewhat predictably topped by much less populated economies. The money follows Brazilian consumers' digital habits, more consolidated than those of most of their regional peers. During a survey conducted in the third quarter of 2023, for example, over seven out of ten responding internet users in Brazil reported searching a brand online before making a purchase – more than 10 percentage points ahead of digital shoppers surveyed in Argentina, Chile, Mexico, and Colombia.