In 2022, digital media attratced more spending than traditional media for the first time in Germany. By 2028, digital is expetced to account for 67.1 percent of the total.
Advertising spending in Germany from 2018 to 2028, by platform
(in billion U.S. dollars)
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eMarketer (Zia Daniell Wigder). (May 29, 2024). Advertising spending in Germany from 2018 to 2028, by platform (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/237930/online-advertising-spending-in-germany/
eMarketer (Zia Daniell Wigder). "Advertising spending in Germany from 2018 to 2028, by platform (in billion U.S. dollars) ." Chart. May 29, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/237930/online-advertising-spending-in-germany/
eMarketer (Zia Daniell Wigder). (2024). Advertising spending in Germany from 2018 to 2028, by platform (in billion U.S. dollars) . Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/237930/online-advertising-spending-in-germany/
eMarketer (Zia Daniell Wigder). "Advertising Spending in Germany from 2018 to 2028, by Platform (in Billion U.S. Dollars) ." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/237930/online-advertising-spending-in-germany/
eMarketer (Zia Daniell Wigder), Advertising spending in Germany from 2018 to 2028, by platform (in billion U.S. dollars) Statista, https://www.statista.com/statistics/237930/online-advertising-spending-in-germany/ (last visited November 18, 2024)
Advertising spending in Germany from 2018 to 2028, by platform (in billion U.S. dollars) [Graph], eMarketer (Zia Daniell Wigder), May 29, 2024. [Online]. Available: https://www.statista.com/statistics/237930/online-advertising-spending-in-germany/