In 2023, advertising spending worldwide reached almost 733 billion U.S. dollars, up 2.6 percent from less than 715 billion dollars a year earlier. According to the same study, advertising and marketing combined global revenues will exceed 1.75 trillion dollars in 2024.
Advertising spending worldwide in 2022 and 2023
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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Statista. (March 28, 2024). Advertising spending worldwide in 2022 and 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/272850/global-advertising-forecast/
Statista. "Advertising spending worldwide in 2022 and 2023 (in billion U.S. dollars)." Chart. March 28, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/272850/global-advertising-forecast/
Statista. (2024). Advertising spending worldwide in 2022 and 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/272850/global-advertising-forecast/
Statista. "Advertising Spending Worldwide in 2022 and 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 28 Mar 2024, https://www.statista.com/statistics/272850/global-advertising-forecast/
Statista, Advertising spending worldwide in 2022 and 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/272850/global-advertising-forecast/ (last visited July 27, 2024)
Advertising spending worldwide in 2022 and 2023 (in billion U.S. dollars) [Graph], Statista, March 28, 2024. [Online]. Available: https://www.statista.com/statistics/272850/global-advertising-forecast/