Value of the entertainment & media markets in Brazil 2018-2027
Brazil's entertainment and media industry is on a steady growth trajectory, with the market value expected to reach 41.3 billion U.S. dollars by 2027. This robust expansion reflects the country's increasing digital engagement and consumption of media content. In 2023, the industry was valued at 35.6 billion U.S. dollars, representing 12 percent of the global entertainment and media market.
Trust in media institutions
The growth of Brazil's media industry is accompanied by evolving public trust in media institutions. As of 2023, 45 percent of Brazilian internet users expressed trust in media as an institution that does what is right, a slight increase from 41 percent in 2018. This trend suggests a gradual improvement in media credibility. Interestingly, search engines enjoy higher trust levels, with 68 percent of Brazilians expressing confidence in them, compared to 54 percent for traditional media and 44 percent for social media.
Media consumption patterns
The growth in Brazil's entertainment and media industry is largely supported by time spent on digital platforms. In the third quarter of 2023, Brazilian adults spent an average of nine hours and 13 minutes daily using the internet on various devices. Television viewing, including both broadcast and streaming, accounted for four hours and four minutes of daily media time. These consumption patterns underscore the expanding opportunities for growth in Brazil's digital and traditional media sectors.
