This graph presents the appeal of location-based ads among smartphone and tablet users in the United States in Q1 2012, broken down by age group. In the first quarter of 2012, 18 to 24-year olds stated that they found ads with location-based offerings more useful than traditional ads. According to a different survey, only 13 percent of companies which have implemented mobile marketing into their marketing strategies, use location-based mobile marketing.
Smartphone and tablet users of the United States who find location-based ads more useful than traditional ads in Q1 2012, by age
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (July 30, 2012). Smartphone and tablet users of the United States who find location-based ads more useful than traditional ads in Q1 2012, by age [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/237586/appeal-of-location-based-ads-among-us-smartphone-and-tablet-users/
eMarketer. "Smartphone and tablet users of the United States who find location-based ads more useful than traditional ads in Q1 2012, by age." Chart. July 30, 2012. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/237586/appeal-of-location-based-ads-among-us-smartphone-and-tablet-users/
eMarketer. (2012). Smartphone and tablet users of the United States who find location-based ads more useful than traditional ads in Q1 2012, by age. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/237586/appeal-of-location-based-ads-among-us-smartphone-and-tablet-users/
eMarketer. "Smartphone and Tablet Users of The United States Who Find Location-based Ads More Useful than Traditional Ads in Q1 2012, by Age." Statista, Statista Inc., 30 Jul 2012, https://www.statista.com/statistics/237586/appeal-of-location-based-ads-among-us-smartphone-and-tablet-users/
eMarketer, Smartphone and tablet users of the United States who find location-based ads more useful than traditional ads in Q1 2012, by age Statista, https://www.statista.com/statistics/237586/appeal-of-location-based-ads-among-us-smartphone-and-tablet-users/ (last visited October 02, 2024)
Smartphone and tablet users of the United States who find location-based ads more useful than traditional ads in Q1 2012, by age [Graph], eMarketer, July 30, 2012. [Online]. Available: https://www.statista.com/statistics/237586/appeal-of-location-based-ads-among-us-smartphone-and-tablet-users/