This statistic presents Hispanic engagement with digital advertising in the United States in 2012. Among the 1,514 respondents of Hispanic origin, 31 percent stated they remembered brands advertised on viral videos. To compare, only 16 percent of the non-Hispanic respondents stated the same.
Hispanic engagement with digital advertising in the U.S. in 2012
Characteristic
Non-Hispanics
Hispanics
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total: n = 3,048; Hispanic: n = 1,514; Non-Hispanic: n = 1,534
Method of interview
Online survey
Supplementary notes
The source does not provide information about the age group of the respondents. The samples of Hispanics and non-Hispanics were nationally representative.
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Terra. (July 25, 2012). Hispanic engagement with digital advertising in the U.S. in 2012 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/237457/hispanic-engagement-with-digital-advertising-in-the-us/
Terra. "Hispanic engagement with digital advertising in the U.S. in 2012." Chart. July 25, 2012. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/237457/hispanic-engagement-with-digital-advertising-in-the-us/
Terra. (2012). Hispanic engagement with digital advertising in the U.S. in 2012. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/237457/hispanic-engagement-with-digital-advertising-in-the-us/
Terra. "Hispanic Engagement with Digital Advertising in The U.S. in 2012." Statista, Statista Inc., 25 Jul 2012, https://www.statista.com/statistics/237457/hispanic-engagement-with-digital-advertising-in-the-us/
Terra, Hispanic engagement with digital advertising in the U.S. in 2012 Statista, https://www.statista.com/statistics/237457/hispanic-engagement-with-digital-advertising-in-the-us/ (last visited August 24, 2024)
Hispanic engagement with digital advertising in the U.S. in 2012 [Graph], Terra, July 25, 2012. [Online]. Available: https://www.statista.com/statistics/237457/hispanic-engagement-with-digital-advertising-in-the-us/
