Digital display ad market share of major ad-selling companies in the U.S. 2019-2022

Published by Statista Research Department, May 28, 2024
It was calculated that in in 2019 Google's ad revenues (including YouTube) accounted for 10.6 percent of total net digital display ad revenues in the United States. At the same time Amazon's ad revenues accounted for 4.1 percent, and are forecast to further grow to a 5.6-percent share by 2022.

Net digital display ad market share of major ad-selling companies in the United States from 2019 to 2022

CharacteristicFacebook (incl Instagram)Google (incl. YouTube)AmazonVerizon Media GroupTwitterMicrosoft (incl. LinkedIn)SnapchatIACOther
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Showing entries 1 to 4 (4 entries in total)
Statistic: Net digital display ad market share of major ad-selling companies in the United States from 2019 to 2022

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Release date

July 2020

Region

United States

Survey time period

2019

Supplementary notes

* Forecast
Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; including banner ads and other (static display ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), rich media (jncl. in-stream and outstream video ads), and sponsorships.

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Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

Further related statistics

17

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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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