Quarterly ad spend in Italy 2021-2022, by medium

Published by
Michele Majidi,
Mar 22, 2024
Between January and May 2022, digital advertising spending in Italy amounted to 1.56 billion euros, marking a 0.9 percent increase compared to the same period a year earlier. TV was by far the strongest ad medium in Italy in both years.

Net advertising spending in Italy in January to May 2021 and January to May 2022, by medium (in million euros)

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Release date

July 2022

Region

Italy

Survey time period

January to May 2021 and January to May 2022

Supplementary notes

* Cinemas remained closed due to COVID-19 restrictions implemented in Italy until April 26, 2021.
Figures have been rounded.

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Statistics on " Advertising and market research companies in Italy "

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Other statistics that may interest you Advertising and market research companies in Italy

Overview

6

Advertising and marketing companies

8

Leading advertising and media agencies

4

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Advertising in the NordicsMedia usage in SwedenMedia usage in FinlandMedia usage in NorwayDigitalization in the media industry in Sweden
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