Changes in online consumer behavior in China in 2013, by income

Published by Statista Research Department, Feb 10, 2014
The statistic shows the forecasted change in online consumer behavior in China over the next 6 months, by income. In 2013, 28 percent of respondents in China from the up to 2,000 yuan income group stated that their online consumer activity would likely increase over the following 6 months.

Estimated change in online shopping behaviour in China in the next 6 months of 2013

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Source

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Release date

February 2014

Region

China

Survey time period

2013

Number of respondents

1,756 respondents

Age group

18-65 years

Special properties

10 geographic regions (70 percent urban and 30 percent rural areas)

Method of interview

Face-to-face interview

Supplementary notes

Note: 1 yuan is approximately equal to 0.16 U.S. dollars and 0.12 euros (as of February 2014).

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