Behavior of online video portal users during commercial breaks in China 2013

Published by Statista Research Department, Jun 9, 2014
The graph shows the behavior of online video portal users during commercial breaks in 2013. Almost 21.7 percent changed channels and not necessarily returned.

Behavior of online video website users during commercial breaks in China in 2013

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Source

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Release date

June 2014

Region

China

Survey time period

March 1st to March 31st, 2014

Number of respondents

n = 60,000 (30,000 via landline, 30,000 via cell phone)

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The title of the report has been translated from Chinese.

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Global overview

8

Mobile video advertising

8

Mobile video viewing

7

General device usage

4

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Topics

Online video advertising and marketing in AsiaStreaming in the Asia-Pacific regionAdvertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInfluencer marketing in Asia
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