Penetration rate of online videos in China by start of usage 2011

Published by Statista Research Department, May 24, 2012
The statistic shows the penetration rate of online videos in China in 2011, by start of usage. The penetrations rate refers the proportion of users, depending on the beginning of use, that watch videos online. In 2011, 60.1 percent of users that had been using the internet between 6 months and a year, watched videos online.

Penetration rate of online videos in China in December 2011, by start of usage

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Release date

May 2012

Region

China

Survey time period

December 15 to 22, 2011

Number of respondents

2,088 (1,039 by landline and 1,049 by cell phone

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The title of the report has been translated from Chinese.

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Key figures

7

Short-form videos

6

Long-form videos

7

Live streaming

6

Further related statistics

10

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Online video market in South KoreaInternet usage in South KoreaGame industry in South Korea Smartphone usage in South KoreaSubscription video-on-demand (SVOD) in the Asia-Pacific region
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