This timeline shows media and entertainment industry digital advertising spending in the United States in 2012 and 2013, as well as a forecast until 2018. The source projected that the media and entertainment industry of the United States would spend 8.54 billion U.S. dollars on digital advertising in 2018.
Media and entertainment industry digital advertising spending from 2012 to 2018
(in billion U.S. dollars)
includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (May 22, 2014). Media and entertainment industry digital advertising spending from 2012 to 2018 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/235970/us-media-and-entertainment-industry-online-ad-spending/
eMarketer. "Media and entertainment industry digital advertising spending from 2012 to 2018 (in billion U.S. dollars)." Chart. May 22, 2014. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/235970/us-media-and-entertainment-industry-online-ad-spending/
eMarketer. (2014). Media and entertainment industry digital advertising spending from 2012 to 2018 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/235970/us-media-and-entertainment-industry-online-ad-spending/
eMarketer. "Media and Entertainment Industry Digital Advertising Spending from 2012 to 2018 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 May 2014, https://www.statista.com/statistics/235970/us-media-and-entertainment-industry-online-ad-spending/
eMarketer, Media and entertainment industry digital advertising spending from 2012 to 2018 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/235970/us-media-and-entertainment-industry-online-ad-spending/ (last visited December 23, 2024)
Media and entertainment industry digital advertising spending from 2012 to 2018 (in billion U.S. dollars) [Graph], eMarketer, May 22, 2014. [Online]. Available: https://www.statista.com/statistics/235970/us-media-and-entertainment-industry-online-ad-spending/
