In 2022, digital advertising spending of retailers in the United States amounted to 65.55 billion U.S. dollars. This figure is expected to further grow to 92.2 billion dollars by 2025. Retail is the industry with the largest digital ad spend in the U.S., followed by consumer packaged goods (CPG) and financial services. Across industries, digital ad spending is going to amount to nearly 264 billion U.S. dollars in 2023.
Retail industry digital advertising spending in the United States from 2010 to 2025
(in billion U.S. dollars)
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Insider Intelligence. (September 19, 2023). Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/
Insider Intelligence. "Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars)." Chart. September 19, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/
Insider Intelligence. (2023). Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/
Insider Intelligence. "Retail Industry Digital Advertising Spending in The United States from 2010 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/
Insider Intelligence, Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/ (last visited December 18, 2024)
Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars) [Graph], Insider Intelligence, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/235911/projected-online-ad-expenditure-of-the-us-retail-industry/
