The value of the film industry in India in financial year 2020 was about 183 billion Indian rupees. This was expected to more than half the following year due to the coronavirus (COVID-19) pandemic. Estimates for fiscal year 2022, however, showed a growth of 196 percent.
Advertisers in India are aware of the industry’s popularity with audiences and have invested heavily in cinema based advertising. In fiscal year 2019, the revenue generated from in-cinema advertising across India was valued at over 11 billion rupees. All-in-all, the Indian film industry has a variety of revenue sources and with increasing focus on digital and regional languages, the value of the industry is poised for growth.
Value of the film industry in India from financial year 2014 to 2019, with forecasts until 2024
(in billion Indian rupees)
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Value in billion Indian rupees
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KPMG. (September 30, 2020). Value of the film industry in India from financial year 2014 to 2019, with forecasts until 2024 (in billion Indian rupees) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/235837/value-of-the-film-industry-in-india/
KPMG. "Value of the film industry in India from financial year 2014 to 2019, with forecasts until 2024 (in billion Indian rupees)." Chart. September 30, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/235837/value-of-the-film-industry-in-india/
KPMG. (2020). Value of the film industry in India from financial year 2014 to 2019, with forecasts until 2024 (in billion Indian rupees). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/235837/value-of-the-film-industry-in-india/
KPMG. "Value of The Film Industry in India from Financial Year 2014 to 2019, with Forecasts until 2024 (in Billion Indian Rupees)." Statista, Statista Inc., 30 Sep 2020, https://www.statista.com/statistics/235837/value-of-the-film-industry-in-india/
KPMG, Value of the film industry in India from financial year 2014 to 2019, with forecasts until 2024 (in billion Indian rupees) Statista, https://www.statista.com/statistics/235837/value-of-the-film-industry-in-india/ (last visited August 25, 2024)
Value of the film industry in India from financial year 2014 to 2019, with forecasts until 2024 (in billion Indian rupees) [Graph], KPMG, September 30, 2020. [Online]. Available: https://www.statista.com/statistics/235837/value-of-the-film-industry-in-india/