Value of the print industry in India 2007-2026
The value of the print industry across India was over 260 billion Indian rupees in 2023. This was further expected to exceed 288 billion rupees by 2026, indicating a compound annual growth of around 3.4 percent. The value of this sector of the media and entertainment industry had to be readjusted to accommodate the negative impact of the coronavirus pandemic.
No language barrier
Publishing businesses are scattered all over the nation and most of them are carried out on proprietor basis. The idea is to cater to the needs of the local markets and producing titles in regional languages to deliver news to a nation, where citizens speak more than 20 languages. In financial year 2018, the print circulation revenue in the south Asian country was led by the Hindi-speaking market with a revenue of almost 40 billion Indian rupees. The employment in the sector has also increased over the last decade and was estimated to cross the 90 thousand mark in 2022.
Read one, read all
Increase in literacy rates across the country has created an interest amongst the young and old alike to stay up to date with the current affairs of the country and the globe. Dainik Jagran, a Hindi language daily newspaper had the highest readership in the country with about 70 thousand readers in 2017. Unlike some other markets with more developed digital ecosystems, the newspaper revenue streams in the nation have not faced serious challenges from the digital innovations. Nonetheless, senior citizens prefer to keep it old school when it comes to getting their daily entertainment and information which is likely to keep the ink in the print sector flowing.
No language barrier
Publishing businesses are scattered all over the nation and most of them are carried out on proprietor basis. The idea is to cater to the needs of the local markets and producing titles in regional languages to deliver news to a nation, where citizens speak more than 20 languages. In financial year 2018, the print circulation revenue in the south Asian country was led by the Hindi-speaking market with a revenue of almost 40 billion Indian rupees. The employment in the sector has also increased over the last decade and was estimated to cross the 90 thousand mark in 2022.
Read one, read all
Increase in literacy rates across the country has created an interest amongst the young and old alike to stay up to date with the current affairs of the country and the globe. Dainik Jagran, a Hindi language daily newspaper had the highest readership in the country with about 70 thousand readers in 2017. Unlike some other markets with more developed digital ecosystems, the newspaper revenue streams in the nation have not faced serious challenges from the digital innovations. Nonetheless, senior citizens prefer to keep it old school when it comes to getting their daily entertainment and information which is likely to keep the ink in the print sector flowing.
