U.S. sales of vitamins and nutritional supplements manufacturing 2018-2019

Revenue from vitamin and nutritional supplement production reached nearly 31 billion dollars in the United States in 2018 and the industry is set to add over a billion more in revenue in 2019. With consumers’ interest in health and wellness growing, so too is the market for supplements that support this lifestyle. When asked why they used dietary supplements, most consumers answered that they did so for overall health and wellness benefits.

Health-conscious consumers

Growth of the supplement industry is no surprise when one considers the scale of its penetration into the lives of consumers. In a survey conducted in 2018, at least 70 percent of the population in every age group stated that they used dietary supplements, with usage increasing with age. Since 2007, household spending on nonprescription vitamins has almost doubled from an annual average of 46 dollars to nearly 80 dollars. Mineral supplements, such as calcium and magnesium, are the most in demand, accounting for over a quarter of sales.