This statistic presents information on the integration of social media marketing tactics by companies worldwide in 2010. Among the surveyed companies, 54 percent reported that they had integrated social media ads into their campaigns.
How integrated are the tactics below with other company marketing campaigns and programs?
Characteristic
Currently run as part of integrated campaigns
Currently run as siloed/ discrete from other campaigns
Currently run on ad hoc basis with discretionary funds
Pages on third party social network sites
48%
42%
10%
Microblogging
42%
45%
13%
Social sharing links in e-mail and web offers
62%
35%
3%
Blogs
46%
49%
5%
Company hosted online communities
43%
48%
8%
Social media ads
54%
38%
8%
Applications / widgets on third party social network
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IBM. (May 3, 2012). How integrated are the tactics below with other company marketing campaigns and programs? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/235706/integration-of-social-media-marketing-tactics-worldwide/
IBM. "How integrated are the tactics below with other company marketing campaigns and programs?." Chart. May 3, 2012. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/235706/integration-of-social-media-marketing-tactics-worldwide/
IBM. (2012). How integrated are the tactics below with other company marketing campaigns and programs?. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/235706/integration-of-social-media-marketing-tactics-worldwide/
IBM. "How Integrated Are The Tactics below with Other Company Marketing Campaigns and Programs?." Statista, Statista Inc., 3 May 2012, https://www.statista.com/statistics/235706/integration-of-social-media-marketing-tactics-worldwide/
IBM, How integrated are the tactics below with other company marketing campaigns and programs? Statista, https://www.statista.com/statistics/235706/integration-of-social-media-marketing-tactics-worldwide/ (last visited November 22, 2024)
How integrated are the tactics below with other company marketing campaigns and programs? [Graph], IBM, May 3, 2012. [Online]. Available: https://www.statista.com/statistics/235706/integration-of-social-media-marketing-tactics-worldwide/
