Online shopping research platforms among U.S. Amazon users 2019

Published by Statista Research Department, Mar 24, 2025
This statistic gives information on the most important platforms when first researching products online according to Amazon users in the United States as of February 2019. During the survey period, it was found that 66 percent of Amazon users started their online product research on Amazon.

Most important platforms when first researching products online according to Amazon users in the United States as of February 2019

CharacteristicShare of respondents
Amazon 66%
Search engine 20%
Brand website 4%
Retailer website 4%
Another marketplace 3%
Social media 1%
Other 1%
Showing entries 1 to 7 (7 entries in total)
Created with Highcharts 7.2.2Share of respondents66%66%20%20%4%4%4%4%3%3%1%1%1%1%AmazonSearch engineBrand websiteRetailer websiteAnother marketplaceSocial mediaOther
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%

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Release date

March 2019

Region

United States

Survey time period

February 14 to 17, 2019

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

who have purchased a product on Amazon in the last 24 months

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