This statistc gives information on the percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries. In 2012, 10 percent of digital shoppers in the United States declared themselves to be techno-shy shoppers.
Percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries
People who have used technology during shopping processes
Supplementary notes
Techno-Shy Shoppers are not interested in new technologies and do not consider digital channels or devices important during any phase of the shopping journey. They are not frequent or confident online shoppers and rarely use smartphone apps. They demonstrate the lowest rate of online shopping of all the segments across all product categories.
The source does not provide exact information regarding the date of the survey or age of respondents.
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Capgemini. (July 10, 2012). Percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/235674/digital-shoppers-who-consider-themselves-occasional-techno-shy/
Capgemini. "Percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries." Chart. July 10, 2012. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/235674/digital-shoppers-who-consider-themselves-occasional-techno-shy/
Capgemini. (2012). Percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/235674/digital-shoppers-who-consider-themselves-occasional-techno-shy/
Capgemini. "Percentage of Digital Shoppers Who Consider Themselves Techno-shy Online Shoppers in 2012, by Selected Countries." Statista, Statista Inc., 10 Jul 2012, https://www.statista.com/statistics/235674/digital-shoppers-who-consider-themselves-occasional-techno-shy/
Capgemini, Percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries Statista, https://www.statista.com/statistics/235674/digital-shoppers-who-consider-themselves-occasional-techno-shy/ (last visited October 02, 2024)
Percentage of digital shoppers who consider themselves techno-shy online shoppers in 2012, by selected countries [Graph], Capgemini, July 10, 2012. [Online]. Available: https://www.statista.com/statistics/235674/digital-shoppers-who-consider-themselves-occasional-techno-shy/
