Leading digital marketing channels worldwide 2022

Published by Statista Research Department, Oct 6, 2023
During a 2022 survey of among business-to-consumer (B2C) and business-to-business (B2B) marketers from Australia, Canada, France, Germany, Japan, the United Kingdom, and the United States, it was found that social media was the most popular digital marketing channel, used by 44 percent of respondents. Website/blog and email marketing followed, with 36 percent and 35 percent, respectively.

Leading digital marketing channels according to marketers worldwide as of July 2022

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Release date

July 2022

Region

Worldwide

Survey time period

as of July 2022

Number of respondents

>1,600

Special properties

among B2C and B2B marketers from Australia, Canada, France, Germany, Japan, the United Kingdom, and the United States

Supplementary notes

The source does not provide information about the date of survey. The date provided is the release date.

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Statistics on " B2B advertising and marketing in the U.S. "

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Overview

8

Marketing strategies

6

The presence of artificial intelligence

3

Event marketing

5

Content marketing

5

Further related statistics

18

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Topics

Social media advertising and marketing in FranceSocial media advertising and marketing worldwideCompanies and social media in ItalyInfluencer marketing in France
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