Online marketing spending in the U.S. 2018-2023

Published by Statista Research Department, Nov 19, 2024

In 2023, online marketing in the United States attracted media spending of approximately 320 billion U.S. dollars, roughly 135 billion more than in 2020, when the industry was hit by the COVID-19 pandemic.

Online marketing advertising spending in the United States from 2018 to 2023 (in billion U.S. dollars)

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Release date

January 2024

Region

United States

Survey time period

2018 to 2023

Special properties

includes video game advertising, influencer, email/sms, display, display video, affiliate network fees, search, digital out-of-home, digital audio (radio/podcasts), CTV/streaming, paid social

Supplementary notes

Figures for years preceding 2020 were retrieved from earlier publications.

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Global overview

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U.S. overview

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Formats

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Marketer insights

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Consumer attitudes

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E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
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