This timeline presents the e-mail marketing performance metrics for the credit card and bank services sector in North America from the fourth quarter of 2010 to the second quarter of 2014. In the first quarter of 2011, the open rate for this sector amounted to almost 33 percent. Metrics for other industries can be found here.
E-mail marketing performance metrics in the credit card and banks services sector in North America from Q4 2010 to Q2 2014
Characteristic
Non-bounce
Open rate
Click rate
Click-to-open rate*
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Epsilon. (July 16, 2014). E-mail marketing performance metrics in the credit card and banks services sector in North America from Q4 2010 to Q2 2014 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/235481/email-marketing-performance-in-the-cc-and-bank-services-sector-north-america/
Epsilon. "E-mail marketing performance metrics in the credit card and banks services sector in North America from Q4 2010 to Q2 2014." Chart. July 16, 2014. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/235481/email-marketing-performance-in-the-cc-and-bank-services-sector-north-america/
Epsilon. (2014). E-mail marketing performance metrics in the credit card and banks services sector in North America from Q4 2010 to Q2 2014. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/235481/email-marketing-performance-in-the-cc-and-bank-services-sector-north-america/
Epsilon. "E-mail Marketing Performance Metrics in The Credit Card and Banks Services Sector in North America from Q4 2010 to Q2 2014." Statista, Statista Inc., 16 Jul 2014, https://www.statista.com/statistics/235481/email-marketing-performance-in-the-cc-and-bank-services-sector-north-america/
Epsilon, E-mail marketing performance metrics in the credit card and banks services sector in North America from Q4 2010 to Q2 2014 Statista, https://www.statista.com/statistics/235481/email-marketing-performance-in-the-cc-and-bank-services-sector-north-america/ (last visited August 24, 2024)
E-mail marketing performance metrics in the credit card and banks services sector in North America from Q4 2010 to Q2 2014 [Graph], Epsilon, July 16, 2014. [Online]. Available: https://www.statista.com/statistics/235481/email-marketing-performance-in-the-cc-and-bank-services-sector-north-america/