This statistic shows survey respondents answer to a question about how they preferred to learn about nonprofit organizations in the United States. This question was specifically asked to people from generation Y aged 20 to 35 years (also referred to as Millennials). 65 percent of respondents said they preferred to learn about nonprofit organizations through their websites.
Three different survey methodologies were used for the purpose of this study: Online survey of millennials - Date of survey: January 1, 2012 to January 31, 2012. Sample size: 6,552. Age group: 20 to 35. Focus groups of millennials - Date of focus groups: February 23,2012 to March 28, 2012. Number of focus groups: 3. Sample size: 27. Age group: 20 to 35. Online survey of nonprofit professionals - Date of survey: February 15, 2012 to April 3, 2012. Sample size: 89. Age group: 18 and older.
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Achieve, & Johnson, Grossnickle and Associates. (April 30, 2012). How do you prefer to learn about nonprofits? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/235426/generation-y-and-us-nonprofits/
Achieve, und Johnson, Grossnickle and Associates. "How do you prefer to learn about nonprofits? ." Chart. April 30, 2012. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/235426/generation-y-and-us-nonprofits/
Achieve, Johnson, Grossnickle and Associates. (2012). How do you prefer to learn about nonprofits? . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/235426/generation-y-and-us-nonprofits/
Achieve, and Johnson, Grossnickle and Associates. "How Do You Prefer to Learn about Nonprofits? ." Statista, Statista Inc., 30 Apr 2012, https://www.statista.com/statistics/235426/generation-y-and-us-nonprofits/
Achieve & Johnson, Grossnickle and Associates, How do you prefer to learn about nonprofits? Statista, https://www.statista.com/statistics/235426/generation-y-and-us-nonprofits/ (last visited December 22, 2024)
How do you prefer to learn about nonprofits? [Graph], Achieve, & Johnson, Grossnickle and Associates, April 30, 2012. [Online]. Available: https://www.statista.com/statistics/235426/generation-y-and-us-nonprofits/
