The statistic presents information on three key figures regarding e-mail marketing in the United States in 2010 and 2012. In 2010, the open rate for emails generated from house lists was 19.5 percent among the surveyed companies.
Open, clickthrough and conversion rates for house vs prospect email lists in the U.S. in 2010 and 2012
The source defines a house, or in-house list as an e-mail list of both past and presents customers generated from a company's own database.
The source does not provide information regarding the age of participants. Further information about the survey can be found here.
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eMarketer. (July 6, 2012). Open, clickthrough and conversion rates for house vs prospect email lists in the U.S. in 2010 and 2012 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/235396/key-figures-on-email-marketing-in-the-us/
eMarketer. "Open, clickthrough and conversion rates for house vs prospect email lists in the U.S. in 2010 and 2012." Chart. July 6, 2012. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/235396/key-figures-on-email-marketing-in-the-us/
eMarketer. (2012). Open, clickthrough and conversion rates for house vs prospect email lists in the U.S. in 2010 and 2012. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/235396/key-figures-on-email-marketing-in-the-us/
eMarketer. "Open, Clickthrough and Conversion Rates for House Vs Prospect Email Lists in The U.S. in 2010 and 2012." Statista, Statista Inc., 6 Jul 2012, https://www.statista.com/statistics/235396/key-figures-on-email-marketing-in-the-us/
eMarketer, Open, clickthrough and conversion rates for house vs prospect email lists in the U.S. in 2010 and 2012 Statista, https://www.statista.com/statistics/235396/key-figures-on-email-marketing-in-the-us/ (last visited December 05, 2024)
Open, clickthrough and conversion rates for house vs prospect email lists in the U.S. in 2010 and 2012 [Graph], eMarketer, July 6, 2012. [Online]. Available: https://www.statista.com/statistics/235396/key-figures-on-email-marketing-in-the-us/
