This graph presents the percentage of companies that outsourced content marketing worldwide in 2011 and 2012, broken down by the size of the company. In 2011, 58 percent of all surveyed companies outsourced their content marketing.
Share of companies outsourcing B2B content creation in North America in 2011 and 2012, by company size
The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey. The source does not provide survey data for 2010 (e.g. date of survey, number of respondents, etc.).
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Content Marketing Institute. (October 24, 2012). Share of companies outsourcing B2B content creation in North America in 2011 and 2012, by company size [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/235193/percentage-of-companies-that-outsource-content-marketing-worldwide/
Content Marketing Institute. "Share of companies outsourcing B2B content creation in North America in 2011 and 2012, by company size." Chart. October 24, 2012. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/235193/percentage-of-companies-that-outsource-content-marketing-worldwide/
Content Marketing Institute. (2012). Share of companies outsourcing B2B content creation in North America in 2011 and 2012, by company size. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/235193/percentage-of-companies-that-outsource-content-marketing-worldwide/
Content Marketing Institute. "Share of Companies Outsourcing B2b Content Creation in North America in 2011 and 2012, by Company Size." Statista, Statista Inc., 24 Oct 2012, https://www.statista.com/statistics/235193/percentage-of-companies-that-outsource-content-marketing-worldwide/
Content Marketing Institute, Share of companies outsourcing B2B content creation in North America in 2011 and 2012, by company size Statista, https://www.statista.com/statistics/235193/percentage-of-companies-that-outsource-content-marketing-worldwide/ (last visited January 02, 2025)
Share of companies outsourcing B2B content creation in North America in 2011 and 2012, by company size [Graph], Content Marketing Institute, October 24, 2012. [Online]. Available: https://www.statista.com/statistics/235193/percentage-of-companies-that-outsource-content-marketing-worldwide/
