In a May 2019 survey of global marketing professionals gauging their use of content marketing, 51 percent of respondents said that in their opinion the most important metric for measuring content engagement was the number of leads generated. The number of new or returning visitors was also a crucial metric for half of the surveyed marketers.
Most important metrics used to measure content marketing engagement according to industry professionals worldwide as of May 2019
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Ascend2. (April 21, 2020). Most important metrics used to measure content marketing engagement according to industry professionals worldwide as of May 2019 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/235184/measurement-criteria-for-content-marketing-success-worldwide/
Ascend2. "Most important metrics used to measure content marketing engagement according to industry professionals worldwide as of May 2019." Chart. April 21, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/235184/measurement-criteria-for-content-marketing-success-worldwide/
Ascend2. (2020). Most important metrics used to measure content marketing engagement according to industry professionals worldwide as of May 2019. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/235184/measurement-criteria-for-content-marketing-success-worldwide/
Ascend2. "Most Important Metrics Used to Measure Content Marketing Engagement According to Industry Professionals Worldwide as of May 2019." Statista, Statista Inc., 21 Apr 2020, https://www.statista.com/statistics/235184/measurement-criteria-for-content-marketing-success-worldwide/
Ascend2, Most important metrics used to measure content marketing engagement according to industry professionals worldwide as of May 2019 Statista, https://www.statista.com/statistics/235184/measurement-criteria-for-content-marketing-success-worldwide/ (last visited December 26, 2024)
Most important metrics used to measure content marketing engagement according to industry professionals worldwide as of May 2019 [Graph], Ascend2, April 21, 2020. [Online]. Available: https://www.statista.com/statistics/235184/measurement-criteria-for-content-marketing-success-worldwide/
