Most valuable German brands 2023

Germany's globally recognized high-profile brands range from automotive companies to telecommunications and information technology. In 2023, Deutsche Telekom, the country's leading telecommunications company, founded privately in 1996 following the dissolution of the state-owned Deutsche Bundespost, was the most valuable German brand with a brand value of approximately 63 billion U.S. dollars.

Automobiles drive value

In 2023, the giant car manufacturer Mercedes-Benz ranked second in terms of brand value in Germany with 58.80 billion dollars and was also one of the most valuable car brands worldwide. With other automotive brands included in the list, Germany's automobile industry is highly significant for the country. With the sales of German-produced cars going steady at home and abroad, the revenue development of the automotive industry has only continued to impress with future predictions for higher delivery.

Globally valuable

Another noteworthy brand to come out of Germany is Allianz, the country’s leading financial services company, founded in 1890, and headquartered in Munich. The company's main business areas are insurance and asset management and today it operates in over 70 countries. As of May 2023, Allianz ranked second behind the Chinese insurer Ping An Insurance among the world's largest insurance companies by total assets.