In 2023, among 100 Italian brands with the highest brand value, Iveco - a transport vehicle manufacturer - suffered the highest brand value loss, at 32 percent. Luxury fashion house Bulgari followed with a brand value loss of 21 percent.
Italian brands with the highest brand value loss worldwide in 2023
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Brand Finance. (May 8, 2023). Italian brands with the highest brand value loss worldwide in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/235164/brand-value-of-the-leading-20-most-valuable-italian-brands/
Brand Finance. "Italian brands with the highest brand value loss worldwide in 2023." Chart. May 8, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/235164/brand-value-of-the-leading-20-most-valuable-italian-brands/
Brand Finance. (2023). Italian brands with the highest brand value loss worldwide in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/235164/brand-value-of-the-leading-20-most-valuable-italian-brands/
Brand Finance. "Italian Brands with The Highest Brand Value Loss Worldwide in 2023." Statista, Statista Inc., 8 May 2023, https://www.statista.com/statistics/235164/brand-value-of-the-leading-20-most-valuable-italian-brands/
Brand Finance, Italian brands with the highest brand value loss worldwide in 2023 Statista, https://www.statista.com/statistics/235164/brand-value-of-the-leading-20-most-valuable-italian-brands/ (last visited December 30, 2024)
Italian brands with the highest brand value loss worldwide in 2023 [Graph], Brand Finance, May 8, 2023. [Online]. Available: https://www.statista.com/statistics/235164/brand-value-of-the-leading-20-most-valuable-italian-brands/
