Luxury brands in China in 2012, by perceived uniqueness

Published by Statista Research Department, Mar 1, 2012
The statistic shows the perceived uniqueness of luxury brands in China in 2012 on a scale of 0 to 7, 7 being the most highly valued. In 2012, those surveyed perceived the luxury brand Choach to be the least unique and gave it a rating of 5.1

Luxury brands by perceived uniqueness in 2012 (on a scale from 0 to 7)

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Release date

March 2012

Region

China

Survey time period

2012

Supplementary notes

The data, which were collected in Beijing, Shanghai, Chengdu und Dailan, are based on a survey of 260 luxury consumers. Those surveyed had bought a luxury product in the last 6 months and spent at least 800 U.S. dollars in doing so.

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