With an estimated brand value of more than 64.5 billion U.S. dollars, Toyota was the leading Japanese brand in 2024. Honda, which also engages in vehicle manufacturing, came in second with a brand value of more than 24.4 billion dollars.
Brand value of the 50 most valuable Japanese brands in 2024
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Interbrand. (February 20, 2024). Brand value of the 50 most valuable Japanese brands in 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/235054/brand-value-of-the-leading-30-most-valuable-global-japanese-brands/
Interbrand. "Brand value of the 50 most valuable Japanese brands in 2024 (in million U.S. dollars)." Chart. February 20, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/235054/brand-value-of-the-leading-30-most-valuable-global-japanese-brands/
Interbrand. (2024). Brand value of the 50 most valuable Japanese brands in 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/235054/brand-value-of-the-leading-30-most-valuable-global-japanese-brands/
Interbrand. "Brand Value of The 50 Most Valuable Japanese Brands in 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/235054/brand-value-of-the-leading-30-most-valuable-global-japanese-brands/
Interbrand, Brand value of the 50 most valuable Japanese brands in 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/235054/brand-value-of-the-leading-30-most-valuable-global-japanese-brands/ (last visited December 18, 2024)
Brand value of the 50 most valuable Japanese brands in 2024 (in million U.S. dollars) [Graph], Interbrand, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/235054/brand-value-of-the-leading-30-most-valuable-global-japanese-brands/