Growth of political advertising expenditure in the U.S. 2008-2012, by media

Published by Statista Research Department, Jun 18, 2012
The graph above presents the growth of political advertising expenditure in the United States between 2008 and 2012, broken down by media. Political advertising expenditure on cable TV in the United States grew by more than a 100 percent between 2008 to 2012.

Growth of political advertising expenditure in the United States between 2012 vs. 2008, by media

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Release date

June 2012

Region

United States

Survey time period

March 8, 2012

Supplementary notes

* Out-of home includes cinema.
** Direct mail includes postage and handling only.

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Overview

8

Broadcast media

7

Print media

5

Outdoor

6

Digital

8

Audio & video streaming

7

Advertising perception & consumption

8

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