Meta: average revenue per user 2011-2024

Published by
Stacy Jo Dixon,
Jan 31, 2025

In 2024, Meta's average revenue per user was 49.63 U.S. dollars, up from 44.60 USD in 2023. The social network's family of apps segment revenue (which mainly consists of advertising) in 2024 was over 162 billion U.S. dollars.

Average revenue per user (ARPU) of Meta Platforms from 2011 to 2024 (in U.S. dollars)

CharacteristicAdvertising revenue per user in U.S. dollars
2024 49.63
2023 44.6
2022 39.63
2021 40.96
2020 32.03
2019 29.25
2018 24.96
2017 20.21
2016 15.98
2015 11.96
2014 9.45
2013 6.81
2012 5.32
Showing entries 1 to 13 (14 entries in total)
Created with Highcharts 7.2.2Advertising revenue per user in U.S. dollars555.325.326.816.819.459.4511.9611.9615.9815.9820.2120.2124.9624.9629.2529.2532.0332.0340.9640.9639.6339.6344.644.649.6349.6320112012201320142015201620172018201920202021202220232024
0102030405060

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Release date

January 2025

Region

Worldwide

Survey time period

2011 to 2023

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