This statistic presents actions taken by U.S. tablet users after seeing advertisements on a tablet in the last six months, counted from March 2012, when the survey was carried out. Among the respondents, 29 percent of tablet owners and 38 percent of tablet content buyers researched a product after seeing an advertisement..
What have you done in the last 6 months as a result of seeing an advertisement on a tablet?
Wireless tablet users (n = 710) / Tablet owners/users who bought any content (n = 434)
Age group
8-64 years
Method of interview
Online panel
Supplementary notes
* 'Made a purchase' includes on a tablet, PC, mobile phone, at a store or by phone. 'Research a product' includes: looked at a professional review and researched a product/service/brand/business on a search engine.
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Association of Online Publishers. (June 15, 2012). What have you done in the last 6 months as a result of seeing an advertisement on a tablet? [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/233988/actions-after-seeing-advertisement-on-tablet/
Association of Online Publishers. "What have you done in the last 6 months as a result of seeing an advertisement on a tablet?." Chart. June 15, 2012. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/233988/actions-after-seeing-advertisement-on-tablet/
Association of Online Publishers. (2012). What have you done in the last 6 months as a result of seeing an advertisement on a tablet?. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/233988/actions-after-seeing-advertisement-on-tablet/
Association of Online Publishers. "What Have You Done in The Last 6 Months as a Result of Seeing An Advertisement on a Tablet?." Statista, Statista Inc., 15 Jun 2012, https://www.statista.com/statistics/233988/actions-after-seeing-advertisement-on-tablet/
Association of Online Publishers, What have you done in the last 6 months as a result of seeing an advertisement on a tablet? Statista, https://www.statista.com/statistics/233988/actions-after-seeing-advertisement-on-tablet/ (last visited October 02, 2024)
What have you done in the last 6 months as a result of seeing an advertisement on a tablet? [Graph], Association of Online Publishers, June 15, 2012. [Online]. Available: https://www.statista.com/statistics/233988/actions-after-seeing-advertisement-on-tablet/