This statistic shows the results of a survey among American smartphone users regarding the actions they took after having searched for information on local businesses or services. The survey was conducted in the first quarter of 2012. 50 percent of private smartphone users, who look for information on it at least less than once a month, said they visited a business (e.g. store or restaurant) after having looked up the respective kind of information.
Which of the following actions have you taken after having looked up the respective kind of local information?
Characteristic
Percentage of respondents
Called the business or service
52%
Looked the business up on a map or got directions to the business or service
50%
Visited a business (e.g. store or restaurant)
50%
Visited the website of the business or service
48%
Made a purchase from a business in-store
26%
Made a puchase from a business online
21%
Read or wrote a review about a business or service
Private smartphone users who use the internet in general and who look at least less than once a month for information on their smartphone
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
The source poses the question as follows: "Which of the following actions have you taken after having looked up this type of information (business or services close to your location)?" Multiple answers were possible.
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Ipsos. (May 31, 2012). Which of the following actions have you taken after having looked up the respective kind of local information? [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/233985/consumer-activities-after-looking-for-local-information-with-their-smartphones/
Ipsos. "Which of the following actions have you taken after having looked up the respective kind of local information?." Chart. May 31, 2012. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/233985/consumer-activities-after-looking-for-local-information-with-their-smartphones/
Ipsos. (2012). Which of the following actions have you taken after having looked up the respective kind of local information?. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/233985/consumer-activities-after-looking-for-local-information-with-their-smartphones/
Ipsos. "Which of The following Actions Have You Taken after Having Looked up The Respective Kind of Local Information?." Statista, Statista Inc., 31 May 2012, https://www.statista.com/statistics/233985/consumer-activities-after-looking-for-local-information-with-their-smartphones/
Ipsos, Which of the following actions have you taken after having looked up the respective kind of local information? Statista, https://www.statista.com/statistics/233985/consumer-activities-after-looking-for-local-information-with-their-smartphones/ (last visited January 09, 2025)
Which of the following actions have you taken after having looked up the respective kind of local information? [Graph], Ipsos, May 31, 2012. [Online]. Available: https://www.statista.com/statistics/233985/consumer-activities-after-looking-for-local-information-with-their-smartphones/
