In 2023, the telecoms provider Telcel ranked as the most valuable brand in Mexico, worth roughly 12.8 billion U.S. dollars. The beer brand Corona followed, with a brand value of 83 billion U.S. dollars. Corona belongs to the Mexican brewer Grupo Modelo, owned by Anheuser-Busch InBev - the largest beer company worldwide.
Most valuable Mexican brands in 2023, by brand value
(in billion U.S. dollars)
Characteristic
Brand value in billion U.S. dollars
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Kantar. (January 27, 2023). Most valuable Mexican brands in 2023, by brand value (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/233916/most-valuable-mexican-brands/
Kantar. "Most valuable Mexican brands in 2023, by brand value (in billion U.S. dollars)." Chart. January 27, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/233916/most-valuable-mexican-brands/
Kantar. (2023). Most valuable Mexican brands in 2023, by brand value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/233916/most-valuable-mexican-brands/
Kantar. "Most Valuable Mexican Brands in 2023, by Brand Value (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Jan 2023, https://www.statista.com/statistics/233916/most-valuable-mexican-brands/
Kantar, Most valuable Mexican brands in 2023, by brand value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/233916/most-valuable-mexican-brands/ (last visited August 24, 2024)
Most valuable Mexican brands in 2023, by brand value (in billion U.S. dollars) [Graph], Kantar, January 27, 2023. [Online]. Available: https://www.statista.com/statistics/233916/most-valuable-mexican-brands/