Most valuable Latin American brands 2020

What are the most valuable brands in Latin America?

In 2020, Banco Bradesco - one of the largest banks in Brazil - was the most valuable Latin American brand, with a brand value of nearly 9.5 billion U.S. dollars. Together with another Brazilian bank - Itaú - it dethroned Mexican beer brand Corona (owned by Mexican Grupo Modelo, whose parent company is Anheuser-Busch InBev), whose sales were suffering at the beginning of 2020 due to the 2019–20 coronavirus outbreak. The brewer reported epidemic-related losses in profits of 170 million U.S. dollars for January and February 2020.

Most valuable brand categories in Latin America

Among the top ten brands, 40 percent are beer brands. Besides Corona, the ranking also features two Brazilian brands - Skol and Brahma - as well as the Colombian Águila. Such a strong presence of beer should not surprise, as beer is the most consumed alcoholic beverage in the majority of countries in the region.

Besides the aforementioned financial institutions, retail brands also enjoy a strong representation in the ranking. Bodega Aurrerá is a discounter and one of the largest retailers in Mexico, whereas Falabella is a department store chain present in Argentina, Chile, Colombia, and Peru. Mexican telco provider Telcel, owned by América Móvil, and Brazilian media giant Globo complete the top ten.