Market share of the U.S. alcohol industry by beverage 2000-2023

In 2023, beer accounted for an estimated 41.8 percent of the U.S. alcohol industry market. While the wine market has remained relatively stable in recent years, the market share of beer has gotten smaller in favor of spirits.

Alcoholic beverage sales in the U.S.

In 2022, total alcoholic beverage sales numbers in the United States reached nearly 260 billion U.S. dollars. U.S. sales numbers had been increasing for years prior to the COVID-19 pandemic. Supplier gross revenue was highest revenue was highest in the spirits segment at 37.58 billion U.S. dollars.

Leading beer brands

With sales of nearly seven billion U.S. dollars, Bud was the leading brand of beer in the United States. Introduced in 1982, Bud Light is one of the world’s top-selling light beer lagers. Top competitor Michelob ranked second with roughly 3.5 billion dollars in sales that year.