In 2020, Amazon's e-commerce revenue through the company's Online Stores segment amounted to 167.4 billion U.S. dollars. In comparison, the platform's German competitor Otto Group generated approximately 11.5 billion U.S. dollars worth of e-commerce sales.
Global e-commerce revenue of Amazon.com, Rakuten Inc. and the Otto Group in from 2015 to 2020
(in billion U.S. dollars)
Otto Group financial year 2019/2020 ends February 28
Supplementary notes
Data has been compiled by Statista using the following
sources:
Amazon
Amazon figures refer to the company's Online Stores segment.
Otto
According to the 2020/21 press release, the Otto Group's global online revenue in that year was 9.9 billion euros.
Rakuten
Rakuten's e-commerce revenue was calculated from the group's Internet Services segment, which encompasses e-commerce, travel as well as portals and media. In FY 2019, revenue for the Internet Service segment amounted to ¥792,512 million.
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Otto, & Amazon, & Rakuten. (October 20, 2021). Global e-commerce revenue of Amazon.com, Rakuten Inc. and the Otto Group in from 2015 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/233598/e-commerce-revenue-of-amazon-otto-and-rakuten/
Otto, und Amazon, und Rakuten. "Global e-commerce revenue of Amazon.com, Rakuten Inc. and the Otto Group in from 2015 to 2020 (in billion U.S. dollars)." Chart. October 20, 2021. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/233598/e-commerce-revenue-of-amazon-otto-and-rakuten/
Otto, Amazon, Rakuten. (2021). Global e-commerce revenue of Amazon.com, Rakuten Inc. and the Otto Group in from 2015 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/233598/e-commerce-revenue-of-amazon-otto-and-rakuten/
Otto, and Amazon, and Rakuten. "Global E-commerce Revenue of Amazon.Com, Rakuten Inc. and The Otto Group in from 2015 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Oct 2021, https://www.statista.com/statistics/233598/e-commerce-revenue-of-amazon-otto-and-rakuten/
Otto & Amazon & Rakuten, Global e-commerce revenue of Amazon.com, Rakuten Inc. and the Otto Group in from 2015 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/233598/e-commerce-revenue-of-amazon-otto-and-rakuten/ (last visited December 19, 2024)
Global e-commerce revenue of Amazon.com, Rakuten Inc. and the Otto Group in from 2015 to 2020 (in billion U.S. dollars) [Graph], Otto, & Amazon, & Rakuten, October 20, 2021. [Online]. Available: https://www.statista.com/statistics/233598/e-commerce-revenue-of-amazon-otto-and-rakuten/
