Rakuten Ichiba's number of merchants 2014-2023

Published by C. Diep, Mar 1, 2024

In the fourth quarter of 2023, over 57 thousand merchants were selling via Rakuten Ichiba, representing an increase by 0.6 percent compared to the same quarter in the previous year. Rakuten Ichiba is the e-commerce platform of the Japanese internet company Rakuten. Operating as an online shopping mall, it competes with Amazon Japan and Yahoo Shopping within the domestic online B2C market.

Number of e-commerce merchants selling via Rakuten Ichiba from 1st quarter 2014 to 4th quarter 2023 (in 1,000s)

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Release date

February 2024

Region

Worldwide, Japan

Survey time period

Q1 2014 to Q4 2023

Supplementary notes

Data prior to Q1 2020 comes from previous reporting.
Values have been rounded.

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