The graph above depicts mobile advertising revenue in the Middle East and Africa in 2016, broken down by category. Display advertising was the largest format in the region, with 284 million U.S. dollars revenue generated by mobile display ads that year.
Mobile advertising revenue in the Middle East and Africa in 2016, by category
(in million U.S. dollars)
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IAB (U.S.). (July 7, 2017). Mobile advertising revenue in the Middle East and Africa in 2016, by category (in million U.S. dollars) [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/232489/mobile-advertising-expenditure-in-the-middle-east-and-africa-by-category/
IAB (U.S.). "Mobile advertising revenue in the Middle East and Africa in 2016, by category (in million U.S. dollars)." Chart. July 7, 2017. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/232489/mobile-advertising-expenditure-in-the-middle-east-and-africa-by-category/
IAB (U.S.). (2017). Mobile advertising revenue in the Middle East and Africa in 2016, by category (in million U.S. dollars). Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/232489/mobile-advertising-expenditure-in-the-middle-east-and-africa-by-category/
IAB (U.S.). "Mobile Advertising Revenue in The Middle East and Africa in 2016, by Category (in Million U.S. Dollars)." Statista, Statista Inc., 7 Jul 2017, https://www.statista.com/statistics/232489/mobile-advertising-expenditure-in-the-middle-east-and-africa-by-category/
IAB (U.S.), Mobile advertising revenue in the Middle East and Africa in 2016, by category (in million U.S. dollars) Statista, https://www.statista.com/statistics/232489/mobile-advertising-expenditure-in-the-middle-east-and-africa-by-category/ (last visited March 11, 2025)
Mobile advertising revenue in the Middle East and Africa in 2016, by category (in million U.S. dollars) [Graph], IAB (U.S.), July 7, 2017. [Online]. Available: https://www.statista.com/statistics/232489/mobile-advertising-expenditure-in-the-middle-east-and-africa-by-category/
