The graph shows data on global mobile advertising expenditures in 2015 and 2016, broken down by region. In 2016, North America ranked first, with 38.41 billion U.S. dollars spending on mobile ads, up from 22.19 billion a year earlier.
Global mobile advertising expenditure in 2015 and 2016, by region
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (July 7, 2017). Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/
IAB Europe. "Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars)." Chart. July 7, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/
IAB Europe. (2017). Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/
IAB Europe. "Global Mobile Advertising Expenditure in 2015 and 2016, by Region (in Million U.S. Dollars)." Statista, Statista Inc., 7 Jul 2017, https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/
IAB Europe, Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars) Statista, https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/ (last visited December 22, 2024)
Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars) [Graph], IAB Europe, July 7, 2017. [Online]. Available: https://www.statista.com/statistics/232411/global-mobile-advertising-expenditure-by-region/