Global in-app ad spend share in H2 2018, by vertical
Smaato discovered, that the retail sector accounted for 49 percent of mobile ad expenditures in the second half of 2018, and another 23 percent was attributed to the media industry.
Share of mobile advertising spending worldwide in 2nd half 2018, by industry
Source
In cooperation with
Release date
February 2019
More information
Region
Worldwide
Survey time period
H2 2018
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on Smaato Publisher Platform (SPX); broader industry metrics might vary
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Further related statistics
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- Mobile advertising revenue in the Middle East & Africa 2016, by category
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- Mobile programmatic display ad spend growth in the U.S. 2014-2019
- Mobile share of programmatic video ad spend in the U.S. 2019-2022
- Digital ad spend in Italy 2019-2020, by channel
- Mobile search advertising spending in the U.S. 2015-2020
- North America: mobile display ad revenue 2012-2020
- Monthly net investments in mobile display advertising in Germany 2014-2015
- Ad spend share in GDP in Uruguay 2005-2018
- Directory advertising spending in the U.S. from 2016 to 2021
- Advertising spending as a share of the gross domestic product (GDP) in Peru 2012-2023
- Argentina: ad spend 2016-2023
- Magazine advertising spending change in Hong Kong 2008-2015
- Most used messenger by brand in Russia 2022
- Most used messenger by brand in Finland 2024
- U.S. women's, children's, and infants' underwear and nightwear ad spend 2010-2016
- Industry revenue of “outdoor advertising“ in Georgia 2012-2024
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Smaato. (February 22, 2019). Share of mobile advertising spending worldwide in 2nd half 2018, by industry [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato. "Share of mobile advertising spending worldwide in 2nd half 2018, by industry." Chart. February 22, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato. (2019). Share of mobile advertising spending worldwide in 2nd half 2018, by industry. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato. "Share of Mobile Advertising Spending Worldwide in 2nd Half 2018, by Industry." Statista, Statista Inc., 22 Feb 2019, https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato, Share of mobile advertising spending worldwide in 2nd half 2018, by industry Statista, https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/ (last visited December 22, 2024)
Share of mobile advertising spending worldwide in 2nd half 2018, by industry [Graph], Smaato, February 22, 2019. [Online]. Available: https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/