
March Madness viewing intent in the U.S. 2024, by platform
When surveyed in the lead up to the 2024 NCAA March Madness basketball tournament, 48 percent of respondents in the United States who intended to watch the competition answered that they would do so on TV. Meanwhile, 29 percent said they would watch the tournament's coverage on streaming services such as Hulu, Sling TV, and Paramount+.