March Madness viewing intent in the U.S. 2024, by platform

Published by
Christina Gough,
Mar 12, 2024

When surveyed in the lead up to the 2024 NCAA March Madness basketball tournament, 48 percent of respondents in the United States who intended to watch the competition answered that they would do so on TV. Meanwhile, 29 percent said they would watch the tournament's coverage on streaming services such as Hulu, Sling TV, and Paramount+. 

Intended method of watching March Madness in the United States in 2024, by platform

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Release date

March 2024

Region

United States

Survey time period

March 3 to 5, 2024

Number of respondents

3,804 respondents

Age group

18 years and older

Special properties

participants were only those who planned to watch March Madness

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Topics

March MadnessNational Basketball Association (NBA)BasketballCollege sports in the U.S.Colleges and universities in the United States
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